Holiday email campaign planning: what to do in August
You have about 14 weeks until Black Friday. Here's the holiday email campaign planning that has to happen now, before deliverability bites in Q4.
Email preference center: what to include and why opt-down wins
Unsubscribe rates doubled in 2025. An email preference center lets subscribers dial down instead of leaving — here's exactly which fields to include.
How to clean your email list (and keep it clean)
Your email list is quietly rotting — roughly 23% of it goes bad every year. Here's how to clean your email list without gutting your best subscribers.
10 practical ways to use AI agents for email marketing
Ten practical use cases for AI agents in email marketing — duplicate-send audits, revenue post-mortems, sequences staged in 5 minutes — and what to check first.
Email A/B testing 101: what to test and when
Most email A/B tests fail because of bad timing and thin data, not bad ideas. Here's what to test, when to test it, and how to run tests on a small list.
Email marketing benchmarks by industry: 2026 vertical data
Open rates range from 19% to 52% depending on your vertical. Compare 2026 email marketing benchmarks by industry across ActiveCampaign, Mailchimp, HubSpot and more.
AI marketing agents in 2026: what actually shipped this year
Klaviyo, ActiveCampaign and others have shipped real AI marketing agents in 2026. Here are the named features, the case-study numbers, and what small teams get from them.
10 best AI email marketing platforms for small businesses in 2026
AI email tools finally do real work — if you pick the right one. Here are the 10 best AI email marketing platforms in 2026, ranked for small teams and creators.
Why simple email design converts better in 2026
More design isn't more professional. Here's the case for simple email design in 2026 — why minimalism wins on mobile, in crowded inboxes, and inside a 10-second read.